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Gerasimos Tzamarelos
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H2H Marketing
H2H marketing represents the most modern school of thought, continuing the innovative work of pioneer Philip Kotler. Kotler together with Waldemar Pfoertsch and Uwe Sponholz develop a revolutionary model for the design and implementation of marketing strategies. They introduce and explain new concepts that will help marketers, leaders and companies to move from a traditional marketing model to a modern, people-centred model.
Author: Philip Kotler - Waldemar Pfoertsch - Uwe Sponholz
Translation in Greek: Gerasimos Tzamarelos
Publication date: 26/10/2022
Published by Klidarithmos
Author: Philip Kotler - Waldemar Pfoertsch - Uwe Sponholz
Translation in Greek: Gerasimos Tzamarelos
Publication date: 26/10/2022
Published by Klidarithmos
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