H2H Marketing
How can we move from a traditional marketing model to a modern, people-centred model?
Philip Kotler together with Waldemar Pfoertsch and Uwe Sponholz redefine the role of marketing in a new innovative book now available in Greek and translated by Gerasimos Tzamarelos.
Philip Kotler together with Waldemar Pfoertsch and Uwe Sponholz redefine the role of marketing in a new innovative book now available in Greek and translated by Gerasimos Tzamarelos.